Creating design systems
that’s proven to perform
I partner with product and engineering to operationalize design—improving delivery times 15%, NPS +22%, and org performance +20% across cloud, finance, and web3. Clients span Fortune 500 and high-growth teams.
Design for impactData-informed strategyFractional leadershipTrusted by Industry Leaders
I’ve boosted conversion and retention for forward-thinking brands.
About me
Hi, I’m Andrey 👋
I’m a design executive and advisor who helps fintech, SaaS, and Web3 companies scale their design systems, teams, and outcomes. Let’s connect on LinkedIn.
Since 2010 creating design systems that’s proven to perform with customers from Fortune 500: AvaLabs; Barclays; CocaCola; Coinbase; Fours Seasons; Get Your Guide; Republic, Sodexo and others. Has been fortunate to work at award- winning firms and was named as one of the disruptive designers in the Baltic States.
Working closely with customers, engineers, and stakeholders, trained them on how to approach complex problems with solutions that drive business goals.
Proven track record13+ years of experience
In product design, with 7 years building and leading design teams across Europe and North America.
Scaled high-growth startupsLed design at Avalanche during its rise to Top-3 Web3 brand status, with brand recognition up 30% and delivery time down 25%.
Built 500+ reusable components in GcoreEstablished and scaled a full design system foundation across web and product – accelerating product delivery and brand consistency.
Fractional Head of Design
Grew Gcore’s design team to 15+, launched 25+ products, and implemented scalable systems for long-term growth.
+20% org performance through design opsEnabled better team alignment and scalable systems by embedding with product and engineering leadership.
Global recognitionGold for Best B2B Web Platform
Launched 10+ high-impact
platforms for Barclays, Revolut,
and Coca-Cola.
Selected works
Showcasing my latest works in the industry.
SplitEV
Building a Global EV charging ecosystem with community driven approach
Cenoa
Creating a global brand for the next generation of fintech services
Metaplane
Building the future of data security and bugs monitor control.
Qatalog
Helping to build the infrastructure for modern work and connectivity for teams.
Envoy
Closing the trade finance gap by creating digital supply chain ecosystem.
Baraka
Making investments easy. Changing what being an investor actually means.
How I Can Help
Strategic leadership
From interim leadership to executive design strategy.
Acting as a plug-in Head of Design, I provide high-level guidance and support across teams, especially during periods of transition or fast growth.
- Executive design advising (for founders, heads of product)
- Interim team leadership and roadmap planning
- Cross-functional alignment and culture-building
- Strategic design reviews and decision-making support
Design org scaling
From early-stage to design maturity.
I help structure your design org for clarity, consistency, and growth — whether you’re hiring your first designer or scaling a team of 10.
- Team structure & leveling framework
- Design hiring advisory & candidate evaluation
- Process and ritual design (feedback, critiques, reviews)
- Design system and documentation strategy
Design refresh & Product redesign
From visual updates to full strategic repositioning.
I lead strategic brand evolution through design – from refining your visual identity to repositioning your brand based on competitive and customer insight. Ideal when your product matures or enters a new market.
- Creative direction & brand narrative
- Visual audit and identity update
- Positioning and competitor mapping
- Collaboration with marketing, product, or agencies
Hands on expertise
From wireframes to polished, high-performing builds.
I don’t just lead design – I build it. I bring your site to life from wireframe to launch. Whether you’re starting fresh or leveling up an existing experience, I combine visual polish, UX clarity and SEO foundations.
- Custom interactions & CMS structuring
- SEO-friendly page architecture & content setup
- Site audits, A/B testing, accessibility & performance optimization
- Product design, UX/UI
Andrey is an exceptionally talented design professional and human being who enhances any team he is on. He is profoundly creative, curious, detail-oriented, and strategic in his visual communications approach, from bringing ideas to life with his excellent design sense and technical abilities to fostering the same in others.
— Andrea Snagg, VP of Marketing at Gcore
What people say, as I help companies move faster, with clarity and impact.