For companies
that mean business.
I embed as your design lead, build systems that scale and move the needle, not just the pixels.
Design for impactData-informed strategyFractional leadership
My credentials
15+ years
70+ clients
Clients raised over $90.5M
after working together
Trusted by Industry Leaders
I've boosted conversion and retention for forward-thinking brands.
Europe
CET
In business since
© 2012
Most design looks good.
Few designs actually sell.
Your product has a designer. Maybe even a team. But the conversion is flat. Investors aren't impressed. Users drop off before they see the value.
Because design without business strategy is just decoration.
Every month with underperforming design is a month your competitor is building trust you're not. Investors see 100 decks. The ones that raise have design that signals credibility. Your best users decide in 8 seconds.
What does your product say right now?
You don't need another designer. You need someone who thinks like a business partner and executes like a designer.
A system, not a service.
Most design engagements start with Figma.
Mine start with your business goals.
Here's what working together actually looks like.
Diagnose
I start with your business goals, not your Figma files.
A deep audit of your product, positioning, messaging, and where design is costing you growth.
What you get:
A clear picture of what's broken and what to fix first.
Strategise
A design direction tied directly to your growth metrics.
Not a mood board. Not a style guide.
A plan that every decision maps back to.
What you get:
A strategic design brief your whole team can execute against.
Execute & Embed
I work inside your team as design lead.
Product, brand, systems — built to the standard your business actually needs to win.
No handoffs. No waiting. No guesswork.
What you get:
Real work that delivers, not concepts in storage.
Find the right format.
Every engagement starts with understanding your goals. Here are the four ways we work together — from a focused audit to full design leadership.
Design Audit
For
Teams who need clarity before commitment.
The right question before any project: what's actually broken?
I conduct a comprehensive review of your product experience, brand consistency, and design system health.
You get a prioritised strategic report — not a list of opinions, but a ranked action plan tied to your business goals.
What's included:
Full UX & UI audit of your core product flows
Brand and positioning consistency review
Design system assessment
Competitive landscape snapshot
Prioritised action plan with effort/impact matrix
60-minute strategy call to walk through findings
Best if:
you sense something is off but can't pinpoint what. Or: you just closed a round and want a fresh set of expert eyes.
Deliverable:
30-page audit report + recorded 60-min strategy call
Design Sprint
For
Companies with a specific problem to solve.
You know what needs to change. Let's change it.
A focused engagement on one high-priority challenge: a new product launch, a conversion problem, a rebrand, or a design system that needs to actually work.
I handle strategy and execution — end to end. Built to ship. Not to present.
What's included:
Problem framing and strategic brief
Design exploration and validated direction
High-fidelity design deliverables
Design system components (where applicable)
Developer handoff documentation
2 rounds of revision
Best if:
you have a clear scope and a deadline that matters.
Deliverable:
strategy document + final design files + handoff pack
Design Partner
For
Growth-stage companies without a design leader.
You're scaling. Design has become the bottleneck.
I embed as your part-time design lead.
I own the vision, align design with business strategy, build the system, and ship alongside your team. Senior design leadership — without the full-time hire.
What's included:
Up to 40hrs/month dedicated design work
Weekly sync + async availability
Design strategy and direction
Ongoing product and brand design
Design system maintenance and growth
Monthly performance review tied to agreed metrics
Best if:
you need consistent senior design presence but aren't ready for a full-time CDO.
Deliverable:
ongoing design output + monthly strategy review
Fractional CDO
For
Companies ready to build design as a function.
You need a Chief Design Officer. You're not ready to hire one full-time.
I step in as your Fractional CDO.
I set the design strategy at a company level, build and lead your design team, establish design culture and process, and report directly to your CEO or CPO. Everything a CDO does. Without the full-time salary, equity, and 6-month search.
What's included:
C-level design strategy and roadmap
Design team hiring, onboarding, and leadership
Cross-functional alignment (Product, Engineering, Marketing)
Design culture and process buildout
Board and investor-level design communication
Transition planning when you hire a permanent CDO
Best if:
you've closed Series A+ and design needs to become a core competitive advantage.
Deliverable:
design org strategy + team + C-level alignment
Design that earned its place.
A selection of engagements where design moved the business forward — not just the pixels.
Wallester
As Head of Design at Wallester, led the full redesign of the consumer banking experience — mobile app, client portal, and marketing website — while building a cohesive brand identity and communication system from scratch.
Created the Wally Design System: a scalable library of UI components, design tokens, and Figma assets that unified product and marketing surfaces and accelerated delivery across teams.
Drove design process automation to streamline workflows and documentation, improving team efficiency and enabling the design function to scale alongside the business.
Branding & Communication Design
Brand identity, marketing assets, communication guidelines
Wally Design System
UI components, design tokens, Figma libraries, documentation
Website Re-Design
UX strategy, UI redesign, conversion optimization
Mobile App Re-Design
UX architecture, UI redesign, usability improvements
Client Portal Re-Design
UX redesign, interface modernization, workflow optimization
Design Process Automation
Automation of design workflows, documentation to improve team efficiency and scalability
Building a global fintech brand: from zero to Series A.
Defined brand strategy, visual identity, and product design language for a blockchain-powered neobank. Delivered a full design system with 200+ components, product UX, and website — all in 10 weeks.
Redesigning the core product. Unifying the system. Shipping faster.
Designing for trust at the intersection of mainstream finance and crypto.
Rebuilding credibility for the world's largest P2P Bitcoin marketplace.
Rebranding a DeFi supply chain platform to attract funding and enterprise trust.
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Results they remember.
Real feedback from founders and leaders who trusted design as a strategic growth driver.
Andrey didn't just give us a beautiful product. He gave us a product that could raise a round. There's a difference — and most designers don't know it.
Andrey didn't just give us a beautiful product. He gave us a product that could raise a round. There's a difference — and most designers don't know it.
Andrey didn't just give us a beautiful product. He gave us a product that could raise a round. There's a difference — and most designers don't know it.
Trusted by Industry Leaders
I've boosted conversion and retention for forward-thinking brands.
Let's find out if we're a fit.
I take on a limited number of clients each quarter.
If you're building something in FinTech, SaaS, or Web3
and design has become the gap between where you are
and where you're going — let's talk.
A 30-minute call. No pitch. No pressure.
Just an honest conversation about your business
and whether I can move the needle.
Usually responds within 24 hours.
Prefer to write?
Not sure where your design is losing you money?
Download the checklist 50+ founders have used
to diagnose their biggest design problems in under 10 minutes.
How I make
an impact
Everything you need to know about working together.
Audits deliver insights in 2 weeks with specific recommendations to improve metrics. Product launches produce tested prototypes in 2–4 weeks. For retainer work, you'll see improvements shipping within 2–4 weeks. I prioritize quick wins alongside long-term strategy.