Qatalog is a digital work hub for your people, projects, and tools. Enabling teams to gain an understanding of the bigger picture and make quality decisions. Scale fast with radical transparency, automated knowledge flow, and tightly aligned teams and projects. Different teams had different languages. And tools. And we were divided by geography, and experience, and many other things. People and teams were isolated, and overwhelmed.

We needed something to reach over the divides and reconnect us. Not something that would put us all on the same page, but something that would let us stay on our own pages, and connect with each other just the same.

We’re building Qatalog as our universal language. All teams can speak Qatalog. People too. Qatalog lets everyone learn about each other, and share things they couldn’t before.

To create a brand that could adapt as the product evolved, we created a brand design system that can flex to tell a variety of stories to different customers: from consultants to enterprise companies. Worked deeply collaboratively – running near-daily working sessions with the Qatalog team to develop the brand system, UI/UX designs as they continued to build the product. The goals of Qatalog were twofold. Firstly, it aimed to continually educate project management specialists about management and its nuances. For this, we created a graphic design system, which became a symbol of the Language work. Secondly, it sought to represent and promote main Qatalog product for different clients and needs. In order to accomplish this, we established a visual identity system, based on the actual, make it different for the products, goals and messages.

It became clear that Qatalog didn’t just need a shiny visual design system. They needed a brand to unify its markets, define a resonant and universal customer proposition and, ultimately, help shift a lot of different products / goals and messages.

Our strategic proposition ‘We’re building the infrastructure for modern work” puts power in the product. From this foundation, we created a visual design system that represents the idea of making choices — flexing and shifting between options. From the logo to graphic elements, it’s dynamic, confident and bursting with energy — expressing all the optimism and eccentricity that’s true to Qatalog.

Distinctive custom typography and a vibrant colour palette helped Qatalog launch the more than 10 different products. Illustrations shows off creative approach, and tone of voice principles inject a healthy dose of attitude. We took our collaboration one step further and created marketing playbooks to help local teams capture the Qatalog spirit in colloquial ways.

To create everchanging graphics and a ceaseless identity for Qatalog, we developed a single, overarching principle, which was the basis of a self-propelled identity generating tool. We created a whole Design Bible of the Qatalog for internal use and it makes fast approach for the further design tasks and works. Graphic elements derived from the current data can be exported and used in any university paperwork, social media and even official merchandising, making it a go-to, simple to use design tool for an audience reaching far beyond the product.

“We were offered a unique way of creating graphic elements by using the model of the Design System “Bible” and approached in this way more than 10 different tasks during the month.”

— Hema Thanki/ Principal Product Marketing Manager, Qatalog

The Qatalog brand is rolling out in 20+ countries across the world, and 48 team members have already begun to capture the spirit of Qatalog with bold new designs. With a powerful design system of the brand and digital experience to match, Qatalog can go from strength to strength, and become the number one on the market of SaaS task management platforms.