How I can help
The right service
for where you are.
From a focused audit to full fractional leadership — each engagement is designed to move your business forward, not just your pixels.
Audit · Sprint · Fractional · System
Trusted by Industry Leaders
I've boosted conversion and retention for forward-thinking brands.
Find the right format.
Every engagement starts with understanding your goals. Here are the four ways we work together — from a focused audit to full design leadership.
Design Audit
For
Teams who need clarity before commitment.
The right question before any project: what's actually broken?
I conduct a comprehensive review of your product experience, brand consistency, and design system health.
You get a prioritised strategic report — not a list of opinions, but a ranked action plan tied to your business goals.
What's included:
Full UX & UI audit of your core product flows
Brand and positioning consistency review
Design system assessment
Competitive landscape snapshot
Prioritised action plan with effort/impact matrix
60-minute strategy call to walk through findings
Best if:
you sense something is off but can't pinpoint what. Or: you just closed a round and want a fresh set of expert eyes.
Deliverable:
30-page audit report + recorded 60-min strategy call
Design Sprint
For
Companies with a specific problem to solve.
You know what needs to change. Let's change it.
A focused engagement on one high-priority challenge: a new product launch, a conversion problem, a rebrand, or a design system that needs to actually work.
I handle strategy and execution — end to end. Built to ship. Not to present.
What's included:
Problem framing and strategic brief
Design exploration and validated direction
High-fidelity design deliverables
Design system components (where applicable)
Developer handoff documentation
2 rounds of revision
Best if:
you have a clear scope and a deadline that matters.
Deliverable:
strategy document + final design files + handoff pack
Design Partner
For
Growth-stage companies without a design leader.
You're scaling. Design has become the bottleneck.
I embed as your part-time design lead.
I own the vision, align design with business strategy, build the system, and ship alongside your team. Senior design leadership — without the full-time hire.
What's included:
Up to 40hrs/month dedicated design work
Weekly sync + async availability
Design strategy and direction
Ongoing product and brand design
Design system maintenance and growth
Monthly performance review tied to agreed metrics
Best if:
you need consistent senior design presence but aren't ready for a full-time CDO.
Deliverable:
ongoing design output + monthly strategy review
Fractional CDO
For
Companies ready to build design as a function.
You need a Chief Design Officer. You're not ready to hire one full-time.
I step in as your Fractional CDO.
I set the design strategy at a company level, build and lead your design team, establish design culture and process, and report directly to your CEO or CPO. Everything a CDO does. Without the full-time salary, equity, and 6-month search.
What's included:
C-level design strategy and roadmap
Design team hiring, onboarding, and leadership
Cross-functional alignment (Product, Engineering, Marketing)
Design culture and process buildout
Board and investor-level design communication
Transition planning when you hire a permanent CDO
Best if:
you've closed Series A+ and design needs to become a core competitive advantage.
Deliverable:
design org strategy + team + C-level alignment
Let's find out if we're a fit.
I take on a limited number of clients each quarter.
If you're building something in FinTech, SaaS, or Web3
and design has become the gap between where you are
and where you're going — let's talk.
A 30-minute call. No pitch. No pressure.
Just an honest conversation about your business
and whether I can move the needle.
Usually responds within 24 hours.
Prefer to write?
How I make
an impact
Everything you need to know about working together.
Audits deliver insights in 2 weeks with specific recommendations to improve metrics. Product launches produce tested prototypes in 2–4 weeks. For retainer work, you'll see improvements shipping within 2–4 weeks. I prioritize quick wins alongside long-term strategy.